About Us

Built by people who believe in real recommendations.

We started Favorite Things because we were tired of trusting strangers on the internet. The best recommendations have always come from the people closest to you.

Our Mission

Helping people discover things they'll actually love.

We believe the best product recommendations don't come from paid partnerships or algorithmic guesswork. They come from the people who know you — your friends, your family, the coworker who always finds the best restaurants.

Favorite Things exists to help people discover products, places, and experiences that are truly meant for them — through honest, personal recommendations from the people they trust most. No sponsored content. No pay-to-play rankings. Just real picks from real people.

"We wanted to build the opposite of what exists — a place where every recommendation comes from someone who actually loves you, not someone who's paid to love a product."
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Trust Over Trends
Recommendations carry weight because of who they come from. We center every experience around your real-life relationships.
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No Paid Placements
Nothing on Favorite Things is there because someone paid for it. Every recommendation is organic, personal, and honest.
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Signal, Not Noise
We cut through the clutter of endless reviews, influencer posts, and algorithm-driven content to surface what actually matters to you.
Our Story

How it all started.

Favorite Things was born from a simple frustration that everyone shares: you're looking for a new skincare product, a restaurant for date night, or a book to read on vacation — and you have no idea who to trust. Online reviews feel fake. Influencer posts are sponsored. Algorithm-generated "top picks" all seem to promote the same brands.

So we kept going back to the same source that never let us down — our friends. A text to a group chat. A casual "what do you use for…?" at dinner. That one friend who somehow always knows exactly the right thing.

We realized that this kind of trusted, personal recommendation had no home on the internet. Social media is built for performance, not honesty. Review sites are built for volume, not trust. No platform existed to simply let real people share the things they genuinely love with the people who genuinely care.

So we built one. Favorite Things is a community-first recommendation app designed around a single principle: the most valuable recommendation is one that comes from someone who knows you, not someone who's being paid to convince you. We're here to change how people discover the things that become their favorites.

Meet the Founders

The people behind
Favorite Things.

Two friends with a shared vision: make recommendations personal again.

Rachel — Co-Founder & CEO
Co-Founder & CEO
Rachel

Rachel is a technology and digital media executive with over 20 years of experience helping brands grow, build meaningful consumer relationships, and navigate an ever-changing advertising landscape. Throughout her career, she has shaped products across multiple industries, developing a deep understanding of how people discover, evaluate, and trust the things they buy online. She brings that strategic lens to Favorite Things, where she leads the company's vision to create a more authentic and human way for people to find products they truly love.

Jena — Co-Founder & President
Co-Founder & President
Jena

Jena is an Oncology Certified Registered Nurse with 14+ years of experience spanning acute care, oncology, aesthetic medicine, and senior nurse advisor roles. Her clinical background uniquely bridges healthcare and beauty, combining patient advocacy, preventative medicine, and aesthetic expertise to help individuals make informed, confident decisions. Through her work as both a nurse and community resource, she has become a trusted voice across wellness, beauty, and lifestyle — translating complex information into clear, credible guidance. Her focus is on elevating trusted recommendations, empowering thoughtful choices, and bringing a human-centered perspective to modern consumer platforms.

Join Us

Ready to discover your next
favorite thing?

Download the app and start sharing honest recommendations with the people who matter most to you.

Get the App →